Investment Manager - Food & Beverage

Adrian Bosher joined Investment New Zealand in October 2006 to focus on attracting investment to New Zealand's food & beverage sector.

Background and Expertise

Adrian has over 15 years experience in sales and marketing roles in the food and beverage sector both inside and outside New Zealand. After postgraduate study at Waikato university specialising in marketing strategy, research and international management, he worked for Lion Nathan managing channel development and commercialisation of new brand initiatives. Adrian worked on several brands in the Lion Nathan portfolio, including developing strategy around the San Diego campaign for the Americas cup, and Steinlager's support of the All Blacks.

Adrian has experience in company and brand development in fresh whole and ground coffee, mineral water / new age beverages, wine, and niche beer brands. He has significant experience in business case development around new opportunities for growth from SME's to large corporates.

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